Miletich Design

Newsflash: Customers love email newsletters!

Do you know who else loves them?  Newegg and TigerDirect.

Informal Case Study:

Being the market maven that I am my favorite newsletters are served up from electronic retail giants www.newegg.com and www.tigerdirect.com.  Usually, these guys send at least one newsletter a day.  What generally happens?  I study it to see the latest and greatest deals and click on the links to learn more about the products.  In fact, the majority of the time I visit their websites is via a newsletter link.  Not to mention the last 8 of 10 electronics purchases I've made were from these two companies (easily over $2,000 in sales).

Result: The newsletter campaigns have increased website traffic, search rank, and most importantly sales. 

What’s so great about email newsletters?

Email newsletters save customers time by delivering requested content right to their inbox.  For me, it also serves as a reminder to check out the latest and greatest computer and electronic deals.