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Blog -
Blog
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Thursday, 20 March 2008 |
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Did you know that search engines index pages with and without the "www" (i.e. www.blah.com and blah.com)? Although, they appear the same Google sees them as two separate pages. Unfortunately, it means your diluting your link popularity and possibly getting penalized for duplicate content. Don't throw your hands up in disgust just quite yet, luckily there's an easy solution.
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Create a text file called htaccess.txt.
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Copy and paste the code below into it.
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Replace "yoursitename.com" to your domain name.
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Upload the file to the root directory (usually public_html or something similar)
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Portfolio -
Print Projects
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Sunday, 16 March 2008 |
Click to see larger image
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Click to see larger image
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Blog -
Blog
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Friday, 14 March 2008 |
Newsflash: Customers love email newsletters!
Do you know who else loves them? Newegg and TigerDirect.
Informal Case Study:
Being the market maven that I am my favorite newsletters are served up from electronic retail giants www.newegg.com and www.tigerdirect.com. Usually, these guys send at least one newsletter a day. What generally happens? I study it to see the latest and greatest deals and click on the links to learn more about the products. In fact, the majority of the time I visit their websites is via a newsletter link. Not to mention the last 8 of 10 electronics purchases I've made were from these two companies (easily over $2,000 in sales).
Result: The newsletter campaigns have increased website traffic, search rank, and most importantly sales.
What’s so great about email newsletters?
Email newsletters save customers time by delivering requested content right to their inbox. For me, it also serves as a reminder to check out the latest and greatest computer and electronic deals.
Email Newsletters
Email Newsletters are customized bits of information delivered right to your inbox.
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Blog -
Blog
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Saturday, 08 March 2008 |
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Ok, so newsletters increase traffic, page rank, and sales. How do I get started?
My favorite Joomla CMS based solution is "YANC- Yet Another Newsletter Component" by Joomla Addons. The best part about YANC is that you save tons of time by reusing your website content. Insert the content id in your newsletter and YANC inserts the content.
General Newsetters Creation Process:
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Create a newsletter template with the tag [content] included (see 2nd iframe below).
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Next, create an article like you normally would in Joomla's CMS.
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Include the article id in the newsletter template [CONTENT:115].
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Hit send and that's it!
YANC:
http://www.joomla-addons.org/components/yanc/yanc.html
Newsletter with [CONTENT:115] included:
Newsletter Template pre-content (created in Joomla CMS):
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