Miletich Design

Here's a new logo I designed for a book series.  The book is coming soon!

A key logo design principle is to create a design that is functional.  Is it transferable?  Does it look good on a white background?  How about a black background?  Billboard?  Newspaper?

Here's a quote from an article that articulates the principle well:

A great logo must have the ability to be printed or used in all of the contexts mentioned above and still represent the company effectively. A few things that are important when talking about functionality are the simplicity, scalability, color, and depth. It’s important to the functionality of a logo that it’s not too intricate and that it doesn’t incorporate things like gradients or shadows as integral parts of the design. When the logo is reduced in size or placed on a loud background, it should retain its integrity. In addition, the logo should allow for two color presentation, such as black on white, as it would be on a t-shirt.

Cited from the article: What Makes a Great Logo